Innovative Idea For Real Estate Agents
This idea is for all real estate agents, and includes a pre-written sales letter that can be customized and sent to both current and future clients.
First, about us: We are certified building science thermographers servicing the Central Valley, and we feel that our service, combined with this idea, could seriously enhance the amount of calls you could get from your property listings.
With this idea, it doesn’t matter what direction the property market is heading, you can use it right away. The outcome here is to give your listings a special eye-catching boost that will hold the attention of property investors looking for a good buy.
Getting a buyers attention these days needs more than just a good headline you need to do something different. Giving your potential buyer a feeling of certainty about the property in your listing is what will increase the amount of calls you get. So, is there a way to get your phone ringing more often? Sure is! Take a look at the ‘logos’ below, and then I’ll explain how you can use them in your listings to spark new interest.
As a result of putting this logo into your listings, the potential buyer will feel somewhat at ease that they aren’t buying a ‘lemon’, so the chances of them picking up the phone and calling you increase dramatically. If you only have a small ad space to work with in your listing, and can’t fit the logo in, you could simply type in something like
This property has PASSED a leak detection test conducted by:
This logo would also look great on your sales board outside the sellers home!
Who pays for it… how does it work?
There is benefit to all involved with this simple strategy. The benefit to you is your phone rings more often, the benefit to your client is that they increase the probability of selling their home, and the benefit to us is that we have our website on the logo. So it’s a win-win-win.
Your client is the one that pays for the inspection prior to putting the logo on your listing, we can e-mail you a pre-written sales letter that you can email to your clients, which explains the benefits of getting a thermal imaging inspection done. This letter is written in Microsoft word, so you can customize it to your client’s details.
1) If your client gets a thermal imaging inspection, and their home does show signs of leaks, will it reduce your chances of making a sale?
If a problem in the home does arise, don’t be shy to show the potential buyer our moisture report. They will appreciate it and feel in the loop right away. The report has the actual thermal photos of any moisture intrusion, so the problem can be repaired quickly and easily. Your reputation as an agent won’t be tarnished if they find ‘hidden problems’ after the settlement. The sales negotiation process on the home will also begin sooner if all cards are on the table right from the beginning.
2) When can I use your logo for my property listings?
If the home comes up ‘moisture free’ in the report, you can use the logo right away in your listings as an excellent selling tool, a very powerful one at that! This logo will stand out and be of great benefit to the seller.
3) Can the potential buyer call your company if they have further questions about the report?
Yes, of course. You would need to show them the moisture report first before they contact us, but if there’s any further questions they would like answered regarding the report; they can call us at any time. The report is emailed from us to you & your seller, so it’s a matter forwarding it on to potential buyers.
4) How do I convince the vendor to the benefits of having a report written?
The quickest way to notify your clients they should get a thermal imaging test done is by email, and we’ve already written a template letter you can send them, should you be interested. Simply ‘chop and change’ it however you like. This is only a template, and you would need to customize it to their details.
5) How long does a thermal imaging inspection take?
We can have the inspection done within 2 hours of arriving at the home (depending on the home size), and the report can be on your desk within 48hrs. It’s all very quick, and to ensure we maintain a win-win business relationship with you into the future, we would expedite the process to ensure yourself and the seller can move forward and make the sale as quick as possible.
6) I would like to test the idea right away what’s the next step?
Firstly, we will refer clients to you if you refer clients to us. Because we are in and out of homes every day, we come across many people who plan to sell their home but don’t have an agent as of yet, and if they are in your area, we will pass the lead on to you.
Simply notify us of your interest and we will e-mail you a free infrared report for your review and our pre-written sales letter, customize it and email it out to your client that’s it!
Feel free to email/call us with any questions about the above strategy to
thermal_solutions@yahoo.com. We are ready to joint venture with you right away.
thermal_solutions@yahoo.com. We are ready to joint venture with you right away.
